If you're not embedding your HTML5 experience into a native app but instead, are building a stand-alone web experience, use our pixel and cookie tracking method instead.
Follow this Quick Start to get the TUNE SDK up and running.
Supported TMC Solutions
- Attribution Analytics
- App Store Analytics
Downloading the SDK
Before you implement the TUNE SDK, make sure to add your app to the Attribution Analyitcs platform.
Things to Keep in Mind
The "your_advertiser_ID" value correlates with the Advertiser ID that TUNE provides when you create your Mobile App in Attribution Analytics. For information about the advertiser ID, visit Finding Advertiser ID and Conversion Key.
Your app’s version string (or build number) is used to determine when users have updated your app.
If your app already has a pre-existing user base (people who have already installed your app), TUNE has several options to flag these users as Pre-Existing Users to prevent attributing these users to a marketing partner. For information about migrating existing users, visit handle existing users prior to SDK implementation.
To measure re-engagement, you must collect deep link info from your native code.
Testing & Troubleshooting
To test the TUNE SDK implementation in your mobile app, you can do so straight from the Attribution Analytics platform itself rather than creating a test environment. For more information, visit Testing Your Mobile App.
After you implement the TUNE SDK in your mobile app and start logging sessions, you can move on to logging a wide variety of in-app events such as registrations and in-app purchases.
By logging and analyzing in-app events, you can more efficiently optimize both the functionality of your app and your advertising strategies. Bottom line? Understanding how your users interact with your mobile app directly impacts your ability to build effective and profitable advertising campaigns by enabling you to compare retention, engagement, and lifetime value (LTV) to your costs.
Or to build your own custom event, visit Event Builder.