advertiser/stats Controller

Ad networks are companies that aggregate inventory from many publishers (large and small) and align it with advertiser demand.

Advertisers are the entities offering products or services to consumers over the (desktop or mobile) web or via a mobile app.

Profile of the ad group for which you are advertising with the publisher.

Profile of an ad for which you are advertising with the publisher.

Profile of the campaign for which you are advertising with the publisher.

Profile of the keyword specific to Google AdWords integration and other search campaigns.

Profile of an ad placement (position of ad on a web site or in an app).

Profile of the publisher of the publisher.

Profile of the publisher site or mobile app.

An advertising agency - full access or limited - creates, plans and handles the advertising of your mobile apps for you.

Campaigns are a management layer in Attribution Analytics between your mobile app and your publishers.

The Destination URL for a campaign used to determine where end users are taken when they click an ad.

Countries are identified as a distinct entity in political geography.

Publishers are the producers of sites that display digital content for the consumer audience. Advertiser products or services are promoted on publisher sites.

Profile of the publisher's adgroup. Publishers who use adgroups can dynamically specify an adgroup value in their tracking link.

Profile of a specific ad that you configured with the publisher.

Profile of the publisher's campaign. A campaign defines the advertising plan for your mobile app and generally includes a name, destination URL, and ads for the campaign.

Profile of the publisher's keyword which is specifically relevant for Google AdWords integration (and other search campaigns).

Profile of the publisher's ad placement (position of ad on a web site or in an app).

Profile of the publisher’s publisher.

Profile of the publisher’s mobile apps. If you’re advertising on the mobile web, then the sub_site parameter identifies the web site or property that displays the ad.

Regions are an area or division of a country having definable characteristics but not always fixed boundaries. For example: states, provinces, territories, or districts.

The event associated with the install of a site (mobile app).

The device-specific profile of a site; your mobile app.

With a test profile, you can test for proper measurement & attribution functionality repeatedly with the same device.