Measuring Pre-Defined Events

We have created 17 pre-defined events to help you easily implement measurement of applicable events. Based on the type of your mobile app and your marketing team’s advertising goals, it’s recommended that you measure as many of our measure events as possible in order to get the most granular insight possible from TUNE reporting.

Learn more about our measure events and why you should measure them.

Things to keep in mind:

  • Only the “Reservation” and “Purchase” events measure revenue. If you want to measure revenue for other events, you need to enable Revenue Aggregation.
  • Because TUNE’s pricing plan involves billing charges for each event attributed, please consult with your user acquisition/marketing manager prior to implementing events. It may not be cost effective to measure every event possible, so you should focus on implementing only the events that really matter to you.


In-App Events

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