Jump to: Actions | Related Endpoints | Related Models
A server postback is a URL request to a third-party system that notifies them of a conversion (typically an install). You can set up postback URLs for each publisher on all mobile apps (a global postback URL) or you can add the postback URL for a single mobile app.
Actions
Related Endpoints
Advertisers are the entities offering products or services to consumers over the (desktop or mobile) web or via a mobile app.
Ad networks are companies that aggregate inventory from many publishers (large and small) and align it with advertiser demand.
Campaigns are a management layer in Attribution Analytics between your mobile app and your publishers. A campaign helps you manage multiple publisher relationships.
The functionality to first detect if a user is an existing user or not (i.e. already has the app in question installed) and to then open and redirect the user to said app via an invoke URL, otherwise known as 'deep linking', rather than redirecting them to the app store to download the app.
Destination URL address for a campaign used to determine where people are taken when they click ad.
Publishers are the producers of sites that display digital content for the consumer audience. Advertiser products or services are promoted on publisher sites.
The device-specific profile of a site; your mobile app.
Related Models
Advertisers are the entities offering products or services to consumers over the (desktop or mobile) web or via a mobile app.
Ad networks are companies that aggregate inventory from many publishers (large and small) and align it with advertiser demand.
Campaigns are a management layer in Attribution Analytics between your mobile app and your publishers. A campaign helps you manage multiple publisher relationships.
The functionality to first detect if a user is an existing user or not (i.e. already has the app in question installed) and to then open and redirect the user to said app via an invoke URL, otherwise known as 'deep linking', rather than redirecting them to the app store to download the app.
Destination URL address for a campaign used to determine where people are taken when they click ad.
Publishers are the producers of sites that display digital content for the consumer audience. Advertiser products or services are promoted on publisher sites.
The device-specific profile of a site; your mobile app.
Profile of the publisher's adgroup. Publishers who use adgroups can dynamically specify an adgroup value in their measurement URL.
Profile of a specific ad that you configured with the publisher.
Profile of the publisher's campaign. A campaign defines the advertising plan for your mobile app and generally includes a name, destination URL (landing page), cost / bids, adgroups, and ads for the campaign.
Profile of the publisher's keyword which is specifically relevant for Google AdWords integration (and other search campaigns).
Profile of the publisher's ad placement (position of ad on a web site or in an app).
Profile of the publisher’s mobile apps. If you’re advertising on the mobile web, then the sub_site parameter identifies the web site or property that displays the ad (mobile apps are also classified as “sites”).
Profile of the ad group for which you are advertising with the publisher.
Profile of an ad for which you are advertising with the publisher.
Profile of the campaign for which you are advertising with the publisher.
Profile of the keyword specific to Google AdWords integration and other search campaigns.
Profile of an ad placement (position of ad on a web site or in an app).
Profile of the publisher site or mobile app.