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A user clicking a measurement URL is the primary mechanism for initiating a measurement session in Attribution Analytics. The click is then associated with a subsequent install (or in-app event) and is attributed to the ad network or publisher responsible for influencing the user to install the mobile app (or perform an in-app event).
Actions
Child Endpoints
advertiser/ measurement_ urls/ defaults
Instead of manually setting such parameters every time at the partner level, you can set defaults for your measurement URLs at an account level that "pre-populate" each time you go to create a measurement URL (then you can modify these defaults for each partner, if applicable).