The TUNE Management API allows you - the Advertiser - to retrieve account, advertiser, agency, mobile app(s), and other information not related to reporting and measurement.
Advertisers can make API calls to the Management API to set and retrieve account-specific information for both advertiser and partner data.
Your account defines the profile of either an individual or a company that has access to TMC services.
Advertisers are the entities offering products or services to consumers over the (desktop or mobile) web or via a mobile app.
An advertising agency - full access or limited - creates, plans and handles the advertising of your mobile apps for you.